The potential of Craigslist is far greater than apartment listings or yard sale items.
Imagine the following scenario: you are running a small, local coffee shop. Your customers know you, but they don’t. You just posted a Craigslist advertisement that is so snazzy, the entire town is buzzing. Those who used to pass your coffee shop now line up for a taste.
What makes this interesting? Craigslist’s appeal lies in the unpredictability of its ads. Craigslist’s ads have an unpolished, raw appeal. The site is for local insight and authenticity. This isn’t a corporate web site with beautiful, but irrelevant stock photographs and italicized inspirational quotations. Our mythical shop was a coffee shop with music that spoke to its target audience and in their own language. Like remembering your uncle’s embarrassing wedding dance, it sticks in your head.
Craigslist takes advantage of its locality. When a business advertises it’s not shouting into wind. Instead, it’s talking to Mary across the street or Bob right next door. In this digital age of fast-paced conversations, you are able to create organic dialogues with people and build relationships.